Pricing is based on city population size. Why? A bigger population means more matter volume, which leads to more opportunities. However, more opportunities also mean more competition, with more law firms vying for the same high-value matters.
In capital cities like Sydney, Melbourne, and Brisbane, big law firms with deep pockets invest heavily in marketing. To compete effectively in these markets, you need to set aside a sufficient minimum marketing budget to keep pace with larger firms.
Remember, SEO is a race, and you're starting in the last place. We have to outrun established law firms to catch up, and that isn't possible on a shoestring budget.
